Where a personal brand ends and a business one begins?
I believe business owners infuse their own personality into businesses they develop (perhaps that is why we often describe it as being invested in something…). I know I did. I do! The question is which elements of your disposition – as a business owner or an entrepreneur – make your brand stronger? Which traits can you transform into business assets? Do you know someone who achieved that and can they tell you all about the transformation?
There is a good chance you will ﬁnd an example you can relate to in this book. Here you have 45 brand stories.
I decided to go for detailed, behind-the-scenes-type of introspective stories of start-ups, solopreneurs and even businesses with international presence: a varied selection to give you a decent spectrum of what is possible.
Ponder over 10 brand hero characteristics, deﬁned in an easy to read, yet thought-provoking way to stimulate action on your part.
I constructed this book to help you see which elements of your personality have the potential of being heroic, so you can become a Brand Hero yourself.
Turn your brand hero thinking on & make your brand stronger
Klementyna de Sternberg Stojalowska